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WordPress Schema Plugins – Improve CTR & Website Ranking

Do you know that schemas help search engines comprehend your content and increase the likelihood that users will click on it? It is real! With the help of this blog, we have created a thorough guide on WordPress Schema Plugins and every little nuance associated with them that is crucial to know for your website. Find out by reading on!

In the digital era, SEO is more crucial than ever nowadays. The day when you could manipulate Google into giving your website a higher position is long gone.

Today, a well-structured website and unique material of the highest caliber are the cornerstones of SEO. When you combine the two, it’s like having a superpower that advances you.

A schema is one of the primary items that most people frequently overlook while reviewing their lists. To put it simply, the schema is what Google utilizes to build Rich Snippets on their search results. Additionally, having schema markup improves your SERPs rank and CTR, increasing traffic and revenue. 

Back in 2011, Google, Yahoo, and Microsoft launched schema.org to assist webmasters to learn this microdata vocabulary. However, it is still very confusing for many of us.

There are numerous types of schemas, some of which are more popular than others. These include product schemas, event schemas, faq schemas, search actions, and so on. Later on in this, we’ll talk about them.

Although integrating schema markup into your WordPress website might be challenging. But thanks to WordPress Schema plugins that makes the process easier.

What Are Schema Plugins?

As you are aware, WordPress is an extremely user-friendly content management system (CMS) that offers users sturdiness and versatility. One way they accomplish it is by allowing users to add plugins to the platform’s built-in functionality. WordPress Schema plugins, as the name implies, are extensions created especially to assist you with the laborious process of integrating schema markup or structured data into your WordPress site.

Let’s take a closer look at who they are and what they do.

Add Schema Markup

Google and other search engines like Bing or Yahoo employ schema markup, which is sometimes abbreviated to just “schema,” to create rich snippets on their SERP.

In Google search results, snippets come in a variety of formats. For instance, when we looked up “work from home WordPress jobs,” the following results appeared:

Wordpress Schema Plugins - Improve CTR & Website Ranking

There are also rich snippets that look like this:

Wordpress Schema Plugins - Improve CTR & Website Ranking

The term “rich” refers to how detailed a rich snippet is. A rich snippet has the usual data. For instance, in this instance, in addition to the fundamental details, it will additionally provide you,

  • Job Title
  • Company Name & Address
  • Part-Time or Full-Time
  • Salary Bracket

In this illustration, the cards that appear shortly before the search results themselves are rich snippets. These facts are taken from webpages that have included schema markup, making them readable to Google.

Inserting these schemas into your site used to be a time-consuming and hard operation that entailed delving into the website’s real scripts and incorporating individual tags into the body section. 

However, you may easily add schema markups to your site using the WP plugins we’ll be talking about in this article without having to spend countless hours coding.

Contextualize Search Engines

Consider it this way: As humans, we see a website’s contents as being precisely and cleanly organized and making sense when we visit it. We can clearly distinguish between a contact number and a random string of numbers, in other words.

But only the back-end code is visible to SE like Google or Yahoo when they crawl your page. To distinguish between a contact number and a pin code on your website, they must depend on algorithms and context. And occasionally they would make a mistake.

This is where schema markup plays a major role. Your website includes content, and schema provides context, so that’s a smart way for search engines to remember it.

It’s like providing each hidden name tag on your website and clearly marking specific sections. So that they would be aware of the precise kind of information that will be shown on their higher knowledge surface when Google began its crawl.

Boost CTRs and Rankings by Using Rich Snippets

Schema markup plugins are a certain way to improve your site’s SEO. CTRs, for example, are one such measurement.

The ratio of visitors who click on a particular link to those who see it is known as the click-through rate (CTR). Google keeps a careful eye on your website’s CTR. It’s a solid indication that visitors are going to your website if the CTR continually rises over a brief period of time.

Higher search engine ranks result from this, which in turn increases traffic. Google is able to provide a relatively reliable ranking for your site on their result pages when combined with a couple of extra indicators like bounce rates, speed optimization, and friendliness.

In the latest case study, they experienced a nearly 21% boost in their CTA after leveraging organized data on their sites. bringing their percentage up to 5.4% from 4.5%.

Therefore, there is no doubt that schema markup extensions assist in increasing your CTR. You receive additional visitors in addition to having rich snippets shown on your S. Ranking on Google is always a smart move, whether the goal is to increase revenue, reach, or impact.

What are the Different Types of Schemas?

All forms of content, including articles, recipes, movies, and event calendars, benefit from schema markup. Currently, there are over 795 different types of schema and 1,452 different schema characteristics. Several hundred different types of schema exist, however some are more common than others.

Some Popular Schema Types

Several schema types may already be recognizable to you. Some popular ones are,

  • Organization schema
  • Product markup 
  • Search action 
  • FAQ schema 
  • Event schema 
  • Local Business schema
  • Breadcrumbs markup
  • Video schema,

And so on!

3 Common Formats of Schema Markups Favored by Search Engines

All schemas are kept on schema.org, a collaborative, public database containing many schemas in a variety of encodings, including,

  • Microdata
  • RDFa

You can do this by selecting the type of material you want to markup and manually adding the URL and data to the website. This will waste your time. You may utilize any of the schema markup plugins from our below-mentioned list to generate the code rather than learn new programming languages. To determine if a webpage contains schema markups, you may also utilize the Google Markup Testing Tool.

WordPress Schema Markup Plugins: What to Look for?

It’s time to discuss how to choose the right WordPress schema markup plugin now that we’ve discussed what are the different rich snippets, and types of schema, and how they can benefit your website.

We must have a standard, just as with anything else. A set of guidelines so that we may base our suggestions on what adheres to professional norms. We wouldn’t want to make unprompted suggestions.

Here are a few qualities we should search for in the ideal WordPress Schema Plugins before using them on your websites.

Format for Schema Codes

Schema, also known as “Structured data” markup, is supplementary code that is applied to your website or post to provide search engine like Google, or Bing with more information about your content. This aids Google in accurately positioning it in their search, eliminating less pertinent results.

Google imposes a few restrictions on the schema because it is the most popular search engine. The coding format is one of them. Three formats are supported by Google’s Structured Data Guidelines, which will play a significant part in deciding which WP plugin is appropriate for your website.

All of them require some amount of coding expertise, particularly with regard to web development. However, Google advises employing JSON-LD as the Schema Markup technique in order to keep things simple.

The primary justification is that it’s the simplest route. It only takes a few lines of code to add the script tag to the head section of your website to output a JSON-LD to the site. The other two, though, entail messing with the body itself which could be seen by users.

Although it typically does, it’s crucial to remember that the fact that you integrate structured data into your webpage, doesn’t mean that it will appear in search results. You can’t, however, compel it to happen.

Types of Schemas Supported

Various sorts of rich snippets exist because of the variations in website coding. Determining the number of schema markup types each extension supports is a consideration in regard to the structure of the code that these plugins utilize and produce. 

Here are some instances of several sorts of schemas:

  • Event
  • Recipe
  • Book
  • Reviews
  • Company Profile
  • Products Offer
  • Restaurants/Services

…and a lot more! We need to hunt for a schema WordPress plugin that supports these key types of schema in addition to others.


It takes a lot of time and effort to manually add schemas to a website. Even while learning schema is easier than learning other computer languages or “codes,” adding them to your site may be time-consuming, particularly if you have a lot of pages or goods to add these to.

Utilizing a plugin is mostly intended to streamline that procedure. In order to choose the finest schema plugin for your WP website, it must be simple to use for both novice and experienced users. When adding schema markup, the UI must be straightforward while covering all the necessary ground.

Plugin Developers’ Support

Every WordPress plugin is created differently. The ability to access support when they need it is one of the most important factors customers consider when using any plugin.

Support of some form is a given for expensive plugins, but it might be difficult to find for free ones. At the very least, they ought to include a comprehensive FAQ area where you can seek responses to the most often asked issues. It would be preferable to simply search elsewhere if not.

Automating the Addition of Schemas

As was already indicated, adding the schema is not a simple task. You would need to add and redo the entire process for all of your pages if you are having a significant number of goods and pages.

You would have to start over every time there was a change. The option to automatically add schema would be a huge bonus in order to prevent this. Consequently, you may create global preferences and settings for all of your pages without having to spend countless days doing it repeatedly.

Providing Custom Field Support

Flexibility for custom fields is another fantastic benefit of a schema plugin. Who knows what data is required for your snippets that aren’t currently freely available, given how quickly technology is developing and changing?

It would be excellent to have a WordPress schema plugin with functionality for adding new fields wherever possible and necessary as a future-proofing measure. Additionally, the option to accomplish this without having to write the code yourself. Which is something you can accomplish without a doubt, but the question is, do you have the extra time?

Best WordPress Schema Plugins

Plugin NameStarting PriceMore Info
#1 Schema Pro$67Read More >
#2 WP Review Pro$67Read More >
#3 WP Rich Snippets$69Read More >
Schema App Structured Data$30Read More >
All In One One Schema Rich SnippetsFREERead More >
WPSSO Core$69Read More >
Review & Schema$29Read More >
Ultimate BlocksFREERead More >
Five Star Business Profile and Schema$39Read More >
WP SEO Structured Data Schema$49Read More >
SNIP $79Read More >

Schema Pro – Best WordPress Schema Plugin

Wordpress schema plugins
Schema Pro Plugin

Developed by the makers of the best WordPress products, such as the Astra theme, the Ultimate Addons for Elementor/Beaver Builder, Convert Pro and the very first and popular schema plugin All-in-one Schema.org Rich Snippets,

Schema Pro is definitely the first go-to WordPress schema plugin to implement best schema markups and rich snippets for any website.

Built with the latest JSON LD technology, Schema Pro has everything you need to implement schema markups on all your pages within minutes. The developers have thoughtfully built an easy to use interface that automates the process of schema implementation – irrespective of the number of pages you have on your website.

And, well, Schema Pro offers a variety of Schema types such as Review, Local Business, Article, Service, Product, Course, Recipe, Person, Job Postings, Software Application, Book, Event and Video Object as of now.

Key Features of Schema Pro:

  • Built with latest JSON LD technology
  • Easy-to-use interface for faster markup implementation
  • Implement markups on multiple pages quickly
  • Automatic field mapping
  • One-click testing of markup implementation
  • Third-party plugin support for custom fields and the Yoast SEO plugin
  • Adds code in the backend and does not affect frontend design

WP Review Pro (Premium)

WordPress schema plugins

The plugin WP Review was created by MyThemeShop. It will enable you to have rich snippets on Google showcasing your excellent reviews because it is specially designed for review websites.

It is the go-to plugin for adding reviews to your website since it is platform-neutral and prepared for more than just Google-rich snippets. Yelp, Facebook, and WooCommerce support may be added to the mix.

WP Review plugin offers an all-inclusive solution for you to create a full-blown review website in any niche without any design or technical skills.

Key Features of WP Review Pro:

  • It supports a total of 19 types of snippets, and you can select your preferred snippet in a few clicks.
  • Offers you 16 pre-made templates that you can start using immediately which can be tailored further with beautiful colors and other elements.
  • Use different star, point, percentage, thumbs up PRO, and circle PRO rating criteria to create perfect reviews for all products.
  • Users can rate features, leave comments on the review, and even mark others’ comments as helpful or not helpful.
  • Compatible with any WordPress theme.
  • Embed any Google Review on your website effortlessly with the integration of Google reviews.
  • Import any Yelp review on your website using the Yelp Review Integration in WP Review.

Some other powerful features of this plugin include integration with Facebook reviews, comparison tables to compare the features of multiple products, pop-ups and notification bars for promoting any review on your website, WooCommerce integration, an advanced options panel, speed optimization, and much more. 

You name one and WP Review Pro will take care of that!


WP Review has a free version available from the WordPress.org repository. But if you want to get a hold of the features mentioned above, you’d go for the Pro version – $67 for one site, $87 for 3 sites, and $97 for unlimited sites. A subscription entitles you to 1 year of updates and support from the date of purchase.

WP Rich Snippets (Premium)

Wordpress Schema Plugins - Improve CTR & Website Ranking

WP Rich Snippets is an excellent robust premium plugin option for a diverse range of different content. If you are looking to get decorative structured data than this plugin is for you. You can include structured data for reviews, articles, recipes, even video.

There is an option to buy additional add-ons to the plugin for more distinct structured data needs.

Key Features of WP Rich Snippets:

  • Lots of Documentation for Users
  • Easy Customization
  • Translation Ready
  • Extensive Add-ons
  • Ease of Use

All In one Schema.org

Wordpress Schema Plugins - Improve CTR & Website Ranking

Get eye-catching results in search engines with the most popular schema markup plugin. Easy implementation of schema types like Reviews, Events, Recipes, Articles, Products, Services, etc. 

One great thing about this WordPress schema plugin is that you can use it for free. It doesn’t have a ton of fancy designs to select from, but it does have the basics you need for rich snippets on your site.

The downside of using this plugin is it doesn’t support automation. You’ll have to add schema markup to each page of your site manually.

What’s interesting about All in One Schema Rich Snippets is it’s made by the same maker as Schema Pro. So, if you are looking for a free, reliable, and super flexible WordPress Schema Plugin to implement rich snippets features in every post that this can be your first choice.

Key Features:

  • Display only precise information in Google SERP’s snippets.
  • Supports multiple content types, for example, review, event, people, product, software application, video, etc.
  • Its future release would include books, breadcrumbs, and local business.
  • Easy to set up and user-friendly.



SNIP: Structured Data Plugin for WordPress

Wordpress Schema Plugins - Improve CTR & Website Ranking

SNIP: Rich Snippet by WPBuddy

SNIP is an innovative Structured Data and Schema plugin for WordPress that creates Rich Snippets and Rich Search Results, designed specifically for adding JSON-LD formatted snippets to your website. Structured Data is needed to help search engines understand the content on your page and give them explicit clues about its meaning of it. 

A nice side-effect is that you catch eye-catching search results on Google, Yandex, Bing, and Co.

Key Features:

  • Built-in structured data generator directly on WordPress.
  • 800+ schema types support including article type, product, recipe, events, course, how-to, Q&A, and more.
  • Automated structured data markup.
  • Allows you to add custom fields for schema properties.
  • Very resource-efficient and highly optimized. Load structured data only when it is necessary.


SNIP: Structured Data Plugin for WordPress is available to download from the Envato Market for $79.25 yearly.

Ultimate Blocks – Gutenberg Blocks

Wordpress Schema Plugins - Improve CTR & Website Ranking

Ultimate Blocks is a Gutenberg blocks plugin which is specially designed for bloggers and marketers. Currently, it has more than 18 custom blocks.

It offers two types of schemas – Review & FAQ Schema.

The ‘Review’ block allows you to add schema enabled review box to your WordPress posts and pages. And ‘Content Toggle’ (Accordion) block has an option to enable FAQ schema.

Key Features of Ultimate Blocks:

  • Easy to Use.
  • Lightweight.
  • SEO Friendly.
  • Enhance Gutenberg Functionalities.

Schema App Structured Data (Free + Premium)

Wordpress Schema Plugins - Improve CTR & Website Ranking

Schema App Structured Data is a robust and a powerful freemium extension that unlocks the whole schema.org markup library for your WP site. If you need add-on features and more control over your Structured Data than you can easily go for the premium version. However, there is not much to offer in the free version. So, unless, you buy premium one, you would not get much value of using this plugin.

Features for Premium Users:

  • Automatically fetch data from pages
  • Access to Google Structure
  • E-Commerce Features are Added
  • Schema App Tool For Flexibility

Rich Reviews (Free)

Wordpress Schema Plugins - Improve CTR & Website Ranking

The Rich Reviews plugin helps you to gather user reviews for your website, business or pages/products and display them on your WordPress site. It is absolutely free to use while getting substantial powerful features. However, it works in a different way WP Product Review or WP Review Pro. This plugin does not empower you to display review boxes for your own ratings, instead, it helps you in gathering user ratings and marking them up with actual schema.org markup.

Key Features of Rich Review:

  • Three types of reviews are available, like per-post/per-page, category, or global reviews.
  • Options to moderate reviews before posting
  • Compatibility across themes.
  • Translation ready.
  • Endless color options

WP Social SEO (Free + Premium)

Wordpress Schema Plugins - Improve CTR & Website Ranking

There is no other Social SEO plugin available online that allows getting complete SEO features. Downloaded over 76000 and still counting, this powerful plugin will surely take your blog to the next level in the social media arena.

This plugin can work simultaneously with your existing SEO plugins while adding options to configure Google Authorship, Schema microdata, Facebook OpenGraph, Pinterest, Twitter Meta tags, and more.

Key Features of WP Social Plugin:

  • Google Plus Optimization and Interactive Sharing
  • Facebook Open Graph & Graph Search Optimization
  • Facebook Authorship and Publisher Integration
  • Twitter Card Integration and Optimization
  • Integrated Social Media Sharing

KK Star Rating (Free)

Wordpress Schema Plugins - Improve CTR & Website Ranking

KK Star Ratings is another widely used and one of the best star rating plugins for WordPress. It’s beautiful pixel perfect layout makes your blog post stand out in your Google search result. It has more than 50000 active installs and still counting. It provides a widget which can be placed in your sidebar to showcase your popular top rated posts on your site.

What Schema Plugin Should You Use for Your Website?

The challenging aspect now that we’ve identified every schema plugin that would be ideal for your website is picking the one that best suits your requirements. Don’t worry; we have some suggestions for you.

Need a feature for automation?

Schema Pro is the ideal option if you’re seeking a plugin with the automation capability already built in. We created this plugin specifically to assist you in easing the challenges of integrating schema into your WP site.

Schema App Structured Data is another fantastic plugin with an automated function that you could take into account.

Looking for a free schema plugin?

Ultimate Blocks – Gutenberg Blocks plugin is our top suggestion if you’re looking for a free plugin. In addition to helping you add rich snippets and schema markup, this plugin also has additional SEO tools. If you’re on a tight budget, this plugin is probably worth a go.

Need a plugin for “Reviews Only”?

WP Review Pro is the plugin I’d recommend if you’re simply interested in reviews and want to add rating and review capabilities to your website. It offers extensive support for many various platforms, schema types, and even third-party plugins like WooCommerce. Additionally, you may use their free/lite edition to test out this plugin.

Want a Plugin for Certain Types, Such as Events or Job Listings?

Your best option would be SNIP: Rich Snippet if your main objective is to generate rich snippets for your function or job listing website or any other one-off, customized website. This schema markup plugin complies flawlessly with Google’s recommendations for incorporating structured data and offers a broad variety of schema types for your unique needs.

Final Words

We would suggest Schema Pro if you’re seeking the finest standalone Schema plugin.

Schema Pro ships with modern, simple-to-use features including lightweight design, JSON-LD output, and automatic schema addition. It is the industry-standard method for including Schema on WP websites.

This post is meant to assist you in choosing the finest WordPress schema plugins for your website. Your search engine results rankings can increase as Rich Snippets become more prevalent in Google Search Results.

It doesn’t matter which WordPress schema plugin you choose, but always try to make sure to validate your schema markup by using Google’s Structured Data Testing Tool.

What Schema WordPress plugin do you prefer using? Do you have any inquiries concerning Rich Snippets or Schema? Tell us in the comments section below!

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I’ve had the great pleasure of hiring JoomDev for several projects over 8 years. The team brought our ideas to life and created the customized application that we only imagined in our minds. We appreciate JoomDev “can do” attitude and co-operation to complete any task until being fully satisfied. Hire JoomDev, you’d be crazy not to!
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