If you own an online business, you must be well-versed with the fact that Christmas is not just about having eggnogs, turkey, and fruitcakes. Indeed this season is known as the ‘holiday season’, but if you wish to make remarkable revenue, you have to level up your landing pages.
An ideal landing page has the capability to convert your customer in the first place. It should be well structured with proper CTA’s, offers, content, and decoration. And with the word ‘decoration’ here, I am simply indicating to make them ‘Christmassy’.
We have jotted down all the points to achieve a perfect landing page so that you don’t have to. Therefore, without any further ado, let’s begin,
Points to Ponder
- Include offers
- Create Fear Of Missing Out (FOMO)
- Pitch features perfectly
- Blend the page with testimonials
- Place Call-To-Actions perfectly
- Add FAQs
- Beautify your landing page
- Include Social proofs
- Optimize for mobile phones
How To Create And Decorate Your Landing Page For Christmas Sale
A landing page that converts depends upon a lot of factors, and the most significant one among them is the product/service you’re dealing with. Once you ensure to have the best product and offer to deal with, all you have to do is sprinkle a little creativity and structure your page with proper elements.
If you are not tech-savvy or want to skip all the hassle it takes to achieve an ideal landing page, you can use various page builders for Joomla. These page builders make it extremely convenient by liberating users with drag and drop features. You can add sections, CTA buttons, animations, etc within a few clicks. In addition, it saves a ton of time and money which you can invest in other important areas of your business.
Highlight Your Offer at First
Do you know what makes sales go boom on festivals? Offers!
Customers are more likely to seize the deal with festive offers. It attracts new and repeats customers and in addition, the brand reputation also increases. Therefore, include your landing page with irresistible offers that will end up making conversions.
Create Fear Of Missing Out (FOMO)
Every individual tends to have a fear of missing out on an opportunity. You can use this fear to get more conversions through your landing page. This is also known as FOMO marketing, which if done correctly, can increase your Christmas sales.
One of the best ways of creating a FOMO is through the timer, which creates a sense of urgency among the audience that a particular offer is only for a limited time period.
The best thing to create FOMO is by displaying a countdown timer on your web page. It not only attracts the users but also creates an urgency that only this much time is left to grab the deal.
And creating a countdown in your Joomla website is now a cakewalk with JD Builder. JD Builder offers you a Countdown element that lets you create a highly responsive time counter on your landing page.
To know how to create a countdown section on your Joomla site without writing any line of code, you can have a look at this step-by-step documentation.
Pitch features perfectly
Bill Gates said it correctly “Content is king”!
The way you put features through content in front of your audience impacts a lot. And especially when it comes to crucial places like the landing pages, it becomes extremely necessary to keep the content short, informative, creative, and crisp.
The features should be stated in minimal words possible. And also, the choice of words should be done correctly as it can make or break a deal.
Blend the page with testimonials
Earning your audience’s trust in the first place is really important, right?
The majority of people will never like to spend their hard-earned money on a company that has got zero good reviews.
Along with building trust, testimonials also explain the benefits of your products/services and how effectively a user got benefited. This greatly helps the newer audience to make a decision.
About 95% of customers read reviews before making a purchase. (Source: Spiegel)
And when you are creating a landing page with JD Builder, it will take no time to add impressive testimonials with the help of JD builder. As it comes with dedicated testimonial elements. You just have to add the content and the images of your client and you are done.
To know more about how it works and how you can add testimonials to your Joomla website landing page, you can have a look at its documentation.
Place Call-To-Actions Appropriately
Imagine having a perfectly structured landing page with no or irrelevant Call-To-Action buttons. How will the user be able to convert? He will surely leave the site if he didn’t find any relevant CTA placed in a subtle place.
A CTA button should be clearly displayed on a landing page, and the steps should be clear which a customer needs to follow to complete a purchase.
Few logical and common places to place CTA on a landing page are:
- Above the fold, as it will be the first place of interaction between the visitor and the landing page.
- On each fold of your landing page to ensure a CTA placed on every point of your website.
- Strong hand (right) side of your graphical content (banner/video).
- A floating CTA will be placed irrespective of viewers’ scrolling.
- In the end, so that an individual can go through the whole content and then make a decision
Also, decorating your CTA button with proper color and fonts makes it more appealing. To make the process simpler, Joomla page builders provide single-click functionality through which you can add CTA buttons or even a group of buttons just with a click, and can customize them smoothly.
Add FAQs and Mark With FAQSchema
It’s better to clear the audience’s concerns on the landing page itself. You can compile the most general questions asked by your existing audience, and add a FAQ section at the bottom of your landing page. This will help the newer audience to tackle the same hurdles.
Just adding the FAQ section on the website is not enough. To get better visibility on SERP, it is important to mark them FAQ Schema.
To add the FAQ section and FAQ schema on your Joomla website, you can either use the JD Accordion Module or use the accordion element from JD Builder.
Here’s a video tutorial for the same:
Give a Christmas Touch with Snowfall
To give your landing page a Christmas feel, you can customize it with animations, images, and videos. This will help in attaining the attention of Christmas shoppers instantly. This will also reduce the bounce rates as people will not hop quickly.
JD Builder comes with the Particles background feature that will enable you to add snowfall effects on any section of the page.
Apart from the snowfall effect, you can add other effects like stars, bubbles, triangles,s or even add a custom shape as well.
To know more about how it works, have a look at its step by step guide.
Display Social Proofs
A potential customer would never like to hear only from a brand. They want to know from others as well and exposing them to your audience through social media is an effective way. And just like icing on the cake, it will also improve the presence of your brand on social media.
With these many benefits in mind, it is definitely a good idea to include social proof on your landing pages. Generally, social proofs are shared on the footer of your landing page.
Optimize for the Small Screens
With the ever-increasing number of 3.5 billion mobile users worldwide, mobile optimization becomes a need rather than a choice.Create mobile friendly landing pages to convert your visitors into customers Click to Tweet
Studies found that mobile Internet access surpasses desktop. And not only this, but mobile users also spend twice as many minutes on their devices as desktop and laptop users do.
Therefore, make sure to optimize your landing page for mobile devices.
And creating highly responsive and mobile-friendly landing pages with JD Builder is as easy as ABC. You can optimize each section and column differently according to the screen size with all the available options. You don't need to write any special code to make your website mobile-friendly.
Concluding With The Winning Recipe…
… which doesn’t really exist. Sorry.
One should take an account of all the tips shared above to achieve a landing page that stands out. However, to make the process much simpler, one can use JD Builder, don’t worry it doesn't cost much. Also, JD Builder comes with the free version as well so if you don't have much budget, you can start with its free version.
Still, battling with queries? Do let us know in the comment section below. Our experts are available 27*7 for your help.