There has been an increasing boom in the online industry in the past decade. Every person wants to market their product online and make a profit by using the power of the internet. SEO is important for all startup companies as well companies who have been in the market for a long time.
SEO helps companies to expand their product market and get their product noticed. After all, the main purpose of starting a business is to make a profit out of it by selling to as many people as possible. One analogy to look at SEO is as follows: - Creating a website or starting a business is like planting a seed. You want it to grow and grow over time and expect a lot of return in the future. The fruit that the tree bears is the reward that you get- in this case, the money you earn from your business. And what SEO is that it is the process of watering the plant and nurturing it and spraying pesticides and taking care of it. Without this, the plant will not grow by itself, or the way you want it to grow. Without SEO services, you cannot reap the benefits of having a business or a website.
It is the bread and butter of Online Marketing
The main purpose of getting your business online is to reach a wider audience. What good does it do to your business if you do not market your product? If you do not get your product noticed by a variety of people over a variety of places? What difference will it make if your website is online or not? This is where the requirement of an SEO comes. The job of an SEO Expert is to attract more customers to the website that they are targeting. They use many SEO strategies that will get more traffic to the site targeted by the SEO Expert. This is the MOST IMPORTANT reason why an online company requires an SEO.
63% of products are found online while searching
It should be no surprise that most people go online and search Google or another search engine for what they require. This count has been increasing with each passing day and today, around 63% of people find what they are looking for by searching. Now, one would not want miss out on those 63% people coming to their site would they? Imagine the increase in sales you will have if even 10% of those people find your product online in search engines. All multi-million dollar companies know this and they hire SEO Experts from good SEO companies. That is why more people buy their products – BECAUSE THEY GET NOTICED!!!
Beat the Competition
You might be well aware that all your competitors are hiring SEO and SMO experts for their business. You might also want to hire an SEO Expert because you got an advice from one of your friends or colleagues or you found it online as a way to increase your sales. Every competitor related to your field is probably doing SEO whether they know it or not. They are making use of SEO marketing strategies like posting on blogs or optimizing their site for mobile friendliness, improving the UI and the UX etc. This makes them rank above their competitors who are doing the same business as them. To outrank your competition, you will have to deploy those same SEO guidelines and follow those SEO best practices to beat the competition.
Building Trust, Credibility, and Brand Name
Doing brand marketing will improve your credibility online. Using keywords that are search often will help your rank higher in SERP. This will help get more people on your site and build a brand name for yourself. Once you have a brand name and good products, people will start liking you and your trust level will go rising up. If people trust you and are using your services, it is likely they will return to you and use your services again. They might even share it with your friends if you have a good reputation online. An SEO and SMO expert will market your product highly online till you get a good ranking in SERP.
It is inevitable
The world on internet marketing is not going to change. Not over a looonnnnnggggg period of time. It is no use trying to find a way around SEO because THERE IS NONE! All your competitors are using SEO for their business. It is easy to outrank your opponent by targeting the correct keywords which are best for your business. There is no other way to get noticed than to market your company online. It is inevitable. Getting SEO work done on your site will not only attract more potential buyers, but even improve your site’s responsiveness and increase UI and UX in the long term.
SEO is not a cost, it is an investment. It is for your own benefit. Hiring an SEO Expert and getting work done on your site is a long term investment that you should be ready to make. In the long run, you will be able to just relax and earn from the brand image that you got. You can use the customers that you got after utilizing the SEO resources to your advantage in the future in any way you want. In the end, the decision is unto the company for hiring an SEO Expert. But getting higher up the ladder of the industry will be the result of your social media appearance and the SEO optimization that you chose to do.